Meet The
Crane Marketers
Guaranteed New & Quality Leads To Your Sales Team,
Or We Work For Free
Get 10-20 New Leads To Start
Drove In $1M+ In Bids in 1 Year
1-Month Free, No Contracts
Free Website w/ Marketing
SEO for Crane Services
Google My Business
Google Ads
Tracking & Monthly Reports
CRM & Lead Integration
Success Stories from Our Partners
We educate you on how to grow your crane company with a proven system, backed by proper tracking so you receive leads, guaranteed.
2x'd Leads to Keep Cranes Booked
"These guys have done a great job so far and doubled my leads. I highly recommend them."
- Owner, Lift It Crane
Doubled Leads in 3 Months
"Our experience working with Z&M has been exceptional. Their marketing strategies has significantly increased our leads and we are excited about the direction moving forward."
- Kameron, GM of Mr. Crane
Increasing Leads & Revenue
"After our trial period we looked back into our numbers and are seeing momentum and success. We like the direction we're heading and looking forward ot the next steps."
- Adams Crane Management
New Contractor Calls
"Since working with Nick and Rich, I received leads and calls from out of town contractors and companies I wouldn't have received on my own."
- TR Crane Management
Increased Leads
"I was having issues with Google and marketing then these guys helped increase calls. They keep their word, track calls and send me reports. I enjoy working with them."
- Holmes, ACH CRANE
Who is Zarnicki & McKenzie
We both have a long history, having grown up in the same neighborhood in a town outside of Chicago. As we entered our 20s, we were both driven by ambition and eager to start a business together. Nick devoted his time to work and honing his marketing skills, while Richie gained experience working with various companies in the construction sector. Together, we joined forces to learn from one another and establish a construction and lead generating marketing firm. We served a diverse range of industries including crane services, tree removal services, disaster restoration, general construction, engineering firms, accounting firms, and law firms. In 2023, we made a strategic decision to refocus our efforts exclusively on lead generating, website development and search engine optimization to drive qualified leads to our strategic partners.
Over 2 years of experience in crane sales at Giuffre and 3+ years specializing in construction and crane marketing, including advertising, video editing, contractor sourcing, and SEO.
Over 10+ years of digital marketing experience with website development, SEO, Advertising, and video editing. 3+ years in construction and crane marketing.
The Problem We See...
Thousands of customers search on Google per month looking for your services, and the challenge is most companies neglect their online presence because they can't find a trustworthy marketing partner, don't believe in online marketing or had a bad experience. One of the ways we solve this is we understand how your customers search and with our proven strategies, we improve your visibility so they call you. This results in more bids, increased revenue, and repeat business opportunities, making you the go-to company.
That’s where Crane Marketing comes in.
We work with owners, managers, and marketing managers as their digital marketing partners to drive leads to your sales team. We track every lead, provide monthly reports, and ensure you receive value with us. Guaranteed or you don't pay.
You can expect a trial period to start with options that feel comfortable and fit your business growth.
Tested & Proven
Marketing Strategies
For Your Crane Company
Get a tailored marketing trial, cancel anytime - with leads guaranteed or we work for free.
Other Guys
- high setup fees
- thousands for a website
- don't track leads
- long-term contracts
Crane Marketers
- Seamless Integration
- Free Website w/Marketing Contract
- Lead tracking
- Rollover Monthly Contracts
If not, we can setup free tracking for you.
Everything You Need Marketing
Connecting You With New Customers
& CRM Integration
Integrating our tracking with your CRM.
Reach all types of leads that need you now.
Stay on top of your online market.
Receive customer contact info for your sales team.
Convert website visitors into actual leads.
Rank top 3, consistently, in your area.
Reach new leads with better visibility.
Know where all leads call you.
Sent out to your ideal leads.
Be the go-to company in your area.
Build your online reviews with automatic links to customers.
LinkedIn messaging and Facebook brand videos.
Email blast specific industries
Videos that convert leads in each industry.
Good copy and design with tracking to measure.
To missed calls or form submissions from leads.
w/Marketing Contract
Modern & mobile-friendly website with marketing.
Know where leads come from, bid status & more.
For your website and branding.
Know the lead names, job types, cost per lead & more.
Get Free Lead Tracking, with no strings attached.
Frequently Asked Questions
We drive rental ready leads to contact your sales team through proven and safe digital marketing strategies to keep your cranes booked.
For example, when contractors look on Google to find a crane service near their job, we make sure your company is appearing #1 or top 3. We track all leads that call or inquire and at the end of the month so you receive a report of what leads came in to measure marketing success.
We also provide a free website included with marketing, but if you prefer your current one that is perfectly fine.
That depends on your preferred ads budget, service you need from us and your crane fleet.
However, you can expect at least 10-20 leads per month to start.
We’ll work for free until you do. Since we do not require long term contracts, you’re free to cancel our partnership at any time.
We have a large crane company seeing over 140+ leads a month. We have a few mid-size crane companies seeing 40-60 leads per month. We have a few small crane companies seeing 20+ leads per month. Either way, you can expect at least 10-20 leads per month in the beginning.
All we need is access to your website, Google My Business and Google Ads account. We'll integrate our strategies stating day 1.